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RUNO vs EXOTEL

What’s Different for Your Sales Team?

Both platforms can handle business calling. The difference is what happens around the call.

Parameter
Runo
Exotel
Buyer takeaway
Calling
SIM + Cloud calling
Runo gives teams both SIM and cloud calling in one platform. Exotel focuses on cloud-based calling.
IVR, call routing & number masking
Both cover core telephony needs. Runo brings these capabilities into the same workflow as the CRM and lead data.
Auto dialer
Both help teams increase calling volume. Runo keeps the lead and customer context alongside the dialler.
CRM & Lead Management
Built-in CRM
Runo combines calling and CRM in one platform. Exotel is designed to integrate with the CRM you already use.
CRM integrations
Both integrate with external CRMs. Runo also gives teams a CRM without requiring another platform.
Lead management & allocations
Runo lets teams assign leads, manage activity, and call from the same workflow.
Sales pipeline & funnel management
Runo gives sales teams a native pipeline and follow-up workflow alongside calling and CRM.
AI & Call Intelligence
AI summaries, transcriptions, and insights
Both analyse calls with AI. Runo connects those insights to the lead and sales activity.
Call scoring & conversation quality
Both help managers review call quality. Runo shows those insights alongside lead and sales performance.
AI connected to the customer context
Runo keeps call intelligence, customer information, and sales activity together in the same platform.
Team & Customer Management
Live team status & dashboards
Both give managers team visibility. Runo also brings lead and sales activity into the same view.
Whatsapp & customer messaging
Both support WhatsApp and messaging. Runo keeps conversations, calls, leads, and follow-ups together.
Setup & Pricing
Free trial
10 days
7 days
Both let you test with your own team before you pay.
Pricing with CRM included
₹599–₹899 /user/month
₹9,999–₹49,499 plans (rental + usage credits)
Runo's per-user price includes the CRM. With Exotel, add a CRM and usage credits to get your total.
← Swipe horizontally to compare →
FIND YOUR FIT

Which One Fits Your Team?

Choose the platform that best matches the way your team sells, calls, manages customers, and works with existing systems.

BEST FOR SALES TEAMS
Runo Logo

A sales platform built around calling, CRM, AI, lead management, WhatsApp, and follow-ups.

Best fit for Sales & telecalling workflows
Built around
SIM + Cloud Calling Built-in CRM Sales Pipeline AI Call Intelligence WhatsApp Lead Management
BEST FOR COMMUNICATIONS
Exotel Logo

A broader communications platform for cloud calling, contact-center operations & connected business systems.

Best fit for Communications & contact-center workflows
Built around
Cloud Calling Contact Center CRM Integrations Telephony APIs Communication Workflows
WHY TEAMS CHOOSE RUNO OVER EXOTEL

Manage Your Entire Calling Workflow, and Not Just Calls.

Runo gives sales teams everything they need around the call, from managing leads to understanding conversations and staying on top of follow-ups.

SIM and cloud calling

SIM + Cloud calling

Give teams the flexibility to call through mobile SIMs or cloud telephony without switching platforms.

CRM led calling

Calling + CRM in one workflow

Keep leads, customer information, calls, outcomes and follow-ups together instead of making reps move between systems.

Sales focused AI

AI that turns call into action

Go beyond recordings and transcripts with summaries, sentiment, call scoring, conversation insights and next steps.

Lead management

Lead management without the manual work

Assign leads, track activity and move prospects through the funnel while reps stay focused on conversations.

Follow-ups that stay visible

Follow-ups that don’t get forgotten

Turn every conversation into a clear next step with reminders and follow-up workflows.

Manager visibility

Live visibility for managers

See who is calling, who is available, what is happening with leads and how the team is performing.

COMMON QUESTIONS

Questions buyer ask before switching

A few practical questions to answer when comparing Runo and Exotel.

Runo is built around the sales calling workflow, combining calling, CRM, AI, WhatsApp, lead management, and follow-ups in one platform. Exotel provides cloud communications and contact-center capabilities that can connect with your existing CRM and business systems.

Yes. Runo supports both SIM-based calling and cloud calling, so teams can choose the calling method that works best for their workflow without switching platforms.

Yes. Exotel supports outbound calling, dialers, campaigns, and AI-powered conversation analytics. The difference is what happens around the call. Runo connects calling, CRM, AI, and sales follow-ups in one platform.

Choose Runo if your sales team wants calling, CRM, AI, lead management, WhatsApp, and follow-ups in one place.

It depends on your team size, calling volume, usage, and configuration. Runo's per-user pricing includes the CRM, while Exotel's plans combine plan fees with usage credits. Compare the total cost of the calling platform and the CRM setup you need.

Make every call part of the sales workflow.

See how Runo helps your team call, manage leads, understand conversations, and follow up from one place.

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