If your business generates leads through calls, you need to know which marketing channel, campaign, or keyword actually drove that call. Inbound call tracking software helps you do this by assigning unique numbers to your campaigns, recording and analyzing the calls, and connecting that data back to your marketing and sales tools.
In this post, we compare 10 of the best inbound call tracking tools, covering what each does, key features, pricing, and real user ratings from G2 and Capterra.
What Is Inbound Call Tracking Software?
Inbound call tracking software assigns dynamic or static phone numbers to your marketing channels, campaigns, or web pages, then records which number a customer called so you can trace the call back to its source. Beyond attribution, most tools now also record calls, transcribe them, and apply AI analysis to score lead quality and call outcomes.
| Platform | Best For | G2 Rating | Free Trial | Starting Price |
| Runo | Inbound and outbound calling with AI analysis for India | 4.3/5 | 10 days | ₹599/user/month |
| CallRail | Marketing attribution for agencies and SMBs | 4.5/5 | Yes | $50/month |
| CloudTalk | Cloud call centre for growing sales teams | 4.4/5 | Yes | $19/user/month |
| Invoca | Enterprise call attribution and conversation AI | 4.5/5 | Yes | Custom |
| WhatConverts | Multi-channel lead tracking for marketers | 4.9/5 | Yes | $30/month |
| Salesforce Sales Cloud | Enterprise CRM with call tracking built in | 4.4/5 | Yes | $25/user/month |
| HubSpot Sales Hub | All-in-one CRM with native call logging | 4.4/5 | Yes | Free; paid from $15/user/month |
| Ringba | Pay-per-call and affiliate call routing | 4.9/5 | Yes | Free |
| JustCall | Sales dialer with built-in call tracking | 4.3/5 | Yes | $29/user/month |
| CallHippo | Budget virtual phone system with call analytics | 4.4/5 | Yes | Free; paid from $18/user/month |
10 Best Inbound Call Tracking Software in 2026
1. Runo: Best for Inbound and Outbound Calling with AI Analysis
Runo is a SIM-based call management CRM built for Indian sales and support teams that handle both inbound and outbound calls. Every inbound call is automatically logged, recorded, and analyzed without any manual entry from the agent.
What sets Runo apart from marketing-focused call trackers is the depth of AI analysis applied to every call. The AI Call Summary generates a written summary the moment a call ends, capturing intent and extracting action items with the right person assigned automatically. Every call also gets a quality score out of 100, with sentiment scored separately for the agent and the caller. Compliance checks verify whether the agent introduced themselves and handled the call properly, with each result linked to the transcript line used as evidence. Managers can build their own scoring criteria with the custom scorecard builder and apply those rules to every future call.
The Call Centre Monitoring Software gives managers a live dashboard of inbound call volume, missed calls, and agent status in real time.
Key features:
- Automatic call recording, transcription, and logging for every inbound call
- AI call summaries with action items assigned to the right person
- Call quality scoring, with sentiment scored separately for agent and caller
- Compliance checks linked to transcript evidence
- Custom AI scorecard builder for team-specific evaluation criteria
- Missed call alerts and callback scheduling
- CRM integrations with Salesforce, HubSpot, and Zoho
Best for: Indian businesses handling both inbound customer calls and outbound sales calls that want AI-driven call quality analysis in one platform.
Pricing:
- Starts at ₹599/user/month billed annually
- AI Call Intelligence available as an add-on
- 10-day free trial, no credit card required
G2 Rating: 4.7/5 | Capterra Rating: 5/5
Explore Sales Call Tracking Software
2. CallRail
CallRail is a lead engagement platform used by 220,000+ businesses to attribute calls, texts, chats, and forms back to specific marketing campaigns. It is the most established name in call tracking for marketing agencies and PPC teams.
Key features:
- Dynamic number insertion for campaign-level attribution
- Call recording, transcription, and AI keyword highlights
- Premium Conversation Intelligence with sentiment analysis on higher tiers
- Form tracking and a custom form builder
- Integrations with Google Ads, Google Analytics, Salesforce, and HubSpot
Best for: Marketing agencies and SMBs that need to prove which campaigns drive phone call leads.
Pricing:
- Lead Tracking plan from $50/month (5 numbers, 250 minutes)
- Higher tiers at $105, $165, and $215/month add form tracking and AI conversation intelligence
- Per-minute overage fees apply beyond included minutes
3. CloudTalk
CloudTalk is a cloud call centre platform offering Smart Dialer and Power Dialer modes instead of a traditional predictive dialer. This makes the tool a better fit for most SMB sales teams that lack the 10+ concurrent agents typically needed to optimize a predictive algorithm.
Key features:
- Smart Dialer and Power Dialer for outbound
- Inbound call routing with IVR and skill-based queues
- Call recording, transcription, and analytics dashboard
- Integrations with major CRMs including Salesforce, HubSpot, and Pipedrive
- Real-time call monitoring for managers
Best for: Sales teams that want reliable inbound and outbound calling without the complexity of a full predictive dialer setup.
Pricing:
- Lite plan from $19/user/month billed annually
- Higher tiers unlock advanced analytics and integrations
4. Invoca
Invoca is an inbound-first revenue execution platform built for large marketing and contact centre teams that need deep conversation intelligence tied to attribution. Rogers Communications and MoneySolver are among its named enterprise customers.
Key features:
- Signal AI for automated call scoring and intent detection
- PreSense for pre-call caller identification
- Advanced IVR and quality management modules
- Call attribution across marketing channels and campaigns
- Enterprise-grade conversation analytics
Best for: Large marketing and contact centre teams with the budget for enterprise-grade attribution and conversation AI.
Pricing:
- Custom quoted, no public pricing
- Add-on modules (Signal AI, PreSense, Quality Management) priced separately
- Contracts are non-cancellable with annual price increases
5. WhatConverts
WhatConverts is a lead tracking platform trusted by 2,000+ PPC agencies to track calls, forms, chats, and Facebook leads in one dashboard, with direct integrations into Google Ads and GA4 for closed-loop reporting.
Key features:
- Call, form, chat, and Facebook lead tracking in one platform
- Lead Intelligence to auto-qualify and value leads
- AI call summaries and customer journey mapping
- Direct integration with Google Ads and GA4
- Multi-client dashboard built for agencies
Best for: Marketing agencies managing lead tracking across multiple client accounts and channels.
Pricing:
- Call Tracking plan from $30/month with a $30 free usage credit
- Plus at $60/user/month, Pro at $100 flat, Elite at $160 flat
- Agency Plan at $500/month with unlimited accounts
6. Salesforce Sales Cloud
Salesforce Sales Cloud is the most widely used enterprise CRM, with call logging, click-to-dial, and AI-driven call insights available through its telephony integrations and Agentforce layer. Inbound calls are logged directly to the contact and opportunity record.
Key features:
- Call logging tied directly to CRM records
- Click-to-dial through CTI integrations
- AI-driven call summaries and next-step recommendations via Agentforce
- Deep pipeline and opportunity management
- Extensive third-party telephony integrations
Best for: Enterprise sales organisations that want call data unified with a complete CRM and pipeline management system.
Pricing:
- Starter plans from $25/user/month
- Enterprise and Unlimited tiers scale with additional AI and automation features
7. HubSpot Sales Hub
HubSpot Sales Hub includes native call tracking, recording, and a ChatSpot AI assistant for pipeline questions, with AI features built into the CRM workflow rather than added as a separate module.
Key features:
- Native call logging, recording, and transcription
- Deal health predictions based on call and engagement data
- ChatSpot AI assistant for pipeline queries
- Free CRM tier with 1,000 contact records
- Native integration across HubSpot's marketing and service tools
Best for: SMBs that want call tracking bundled inside a broader CRM rather than a standalone tool.
Pricing:
- Free tier available
- Starter from $15/user/month
- AI-driven features unlock in Professional at $90/user/month
8. Ringba
Ringba is a call tracking and routing platform built specifically for the pay-per-call industry, letting marketers route inbound calls to buyers based on real-time bidding and performance data.
Key features:
- Real-time call bidding and routing to buyers
- Call tracking and recording with detailed analytics
- Integrations with major traffic and marketing platforms
- Usage-based pricing that scales with call volume
- Interactive voice response and call flow builder
Best for: Pay-per-call marketers and affiliates who need to route inbound calls to the highest-value buyer in real time.
Pricing:
- Basic plan starts free
- Pricing scales based on call volume and usage
9. JustCall
JustCall combines a business phone system with sales dialer features and AI-powered call analysis, including sentiment scoring and moment-by-moment call breakdowns that sync automatically to your CRM.
Key features:
- AI-generated call transcripts and sentiment scores
- Auto-dialer with CRM sync
- SMS and bulk texting alongside voice
- IVR, call routing, and call recording
- Integrations with major CRMs including Salesforce and HubSpot
Best for: Sales and support teams that want a dialer and call tracking combined in one subscription.
Pricing:
- Team plan from $29/user/month (2-user minimum)
- Pro at $49/user/month, Pro Plus at $89/user/month
- Add-ons for AI agents and SMS bundles cost extra
10. CallHippo
CallHippo is a virtual phone system used by 5,000+ businesses, offering call tracking, recording, and analytics alongside its Power Dialer. It splits its lineup into Essential plans for standard use and a Pro Suite for higher-volume call centres.
Key features:
- Call recording, tracking, and analytics dashboard
- Power Dialer and Automatic Call Distribution
- Global local numbers in 50+ countries
- CRM integrations including Salesforce, HubSpot, and Pipedrive
- Free Basic plan for micro teams
Best for: Small teams and startups that want affordable call tracking with the option to scale into more advanced features.
Pricing:
- Free Basic plan
- Starter at $18/user/month, Professional at $30/user/month, Ultimate at $42/user/month
- Enterprise pricing is custom for teams of 50+
Pricing Comparison of the Best Inbound Call Tracking Software
| Tool | Starting Price | Free Trial | Billing Model |
| Runo | ₹599/user/month (Billed yearly) | 10 days | Quarterly, Half-yearly, and annual |
| CallRail | $50/month | Yes | Usage-based |
| CloudTalk | $19/user/month | Yes | Annual |
| Invoca | Custom | Yes | Annual contract |
| WhatConverts | $30/month | Yes | Monthly or flat |
| Salesforce Sales Cloud | $25/user/month | Yes | Annual |
| HubSpot Sales Hub | Free; $15/user/month | Yes | Monthly or annual |
| Ringba | Free | Yes | Usage-based |
| JustCall | $29/user/month | Yes | Annual |
| CallHippo | Free; $18/user/month | Yes | Annual |
How to Choose the Right Inbound Call Tracking Software
- If your priority is proving which marketing campaigns drive phone leads, CallRail, WhatConverts, or Invoca are built specifically for attribution.
- If you need call tracking bundled with a full CRM, Salesforce or HubSpot give you that in one system.
- If you run outbound and inbound together and want AI-driven call quality scoring rather than just attribution, Runo covers both with sentiment analysis, compliance checks, and custom scorecards on every call.
Wrapping It Up
Inbound call tracking software ranges from lightweight attribution tools to full AI-driven call analysis platforms, and the right pick depends entirely on what problem you are solving. Marketing teams proving campaign ROI need a different tool than sales teams trying to score call quality or coach reps at scale.
Runo stands out on this list because it goes beyond attribution. Runo records, transcribes, scores, and checks every inbound call for compliance automatically, giving managers a complete picture without listening to a single recording. If your team handles both inbound and outbound calls and wants AI working on every conversation, Runo is built for exactly that.
Whichever tool you choose, run the free trial with real call volume before committing, and make sure pricing stays transparent as you scale.
FAQs
What is inbound call tracking software?
Inbound call tracking software assigns unique numbers to your marketing channels or campaigns, then records which number a customer called to trace that call back to its source.
How much does inbound call tracking software cost?
Pricing ranges from free plans to $50 or more per month. Most tools charge per user or per number, with higher tiers unlocking AI call analysis and advanced attribution.
Does inbound call tracking software work with my CRM?
Most tools integrate with major CRMs like Salesforce, HubSpot, and Zoho, syncing call data, recordings, and summaries directly to contact records automatically.
Can inbound call tracking software analyze call quality, not just attribution?
Yes, but not all tools do. Platforms like Runo add AI scoring, sentiment analysis, and compliance checks on top of basic call tracking and attribution.
Is a free trial available for inbound call tracking software?
Yes. Most tools on this list, including Runo, CallRail, and CallHippo, offer free trials or free tiers so you can test the platform before committing.