Legacy CRM systems typically rely on cloud telephony, which
was designed to
address past challenges but is not ideal for modern sales.
Cloud telephony
can lead to low call connect rates, masked numbers, and
impersonal outreach.
Sales teams today need personalized communication—customers
want to see a
real number, talk to a real person, and trust who's
calling.
SIM-based calling solves this by building trust and making
outreach feel
personal, but many teams using SIM cards still lack a CRM to
manage leads
and track performance effectively. They assume they need to
adopt cloud
telephony to get the CRM features they need, which can be
expensive and
inefficient.
Runo combines SIM-based
calling with a
powerful CRM,
allowing you to get
better call connect rates, clear visibility, and a
streamlined sales
process— without the need for cloud telephony. It’s a new
category of CRM
that fits how sales work today.